How many times have you had to reinvent yourself or your business?

When we hear the word reinvent, it conjures up all sorts of thoughts and emotions and sometimes we might even think it means we need to completely change who we are, what we look like and what we do.
In some situations all of these things will need to change, but the real meaning of reinvention is not to start again but to create a new version of something.

I can think of a big business that has had to reinvent themselves, amongst others.

McDonalds. After a public outcry regarding the health risks associated with eating their high fat food, they went about reinventing themselves. They didn’t stop what they were doing, but instead they created a line of healthy foods. It has been one of the most successful marketing reinventions.
One business that didn’t reinvent themselves was Kodak. They refused to reinvent themselves into the digital age, still offering services in film production when consumers were heading in droves to buy digital cameras and iPhones.

So whilst there are positive stories in reinvention there are unfortunately many more stories relating to people and organisations that were not prepared to adapt. Rather they dug their heals in, believing that what worked in the past would continue to work in the future.

Recently I have had to look into one of my business roles with fresh eyes, following a disappointing outcome. I had to think about changing myself and the business as I could not come out looking the same as I went in.

To do this I had to be a bit entrepreneurial. To think about the business and try to get it ahead of the pack and to remain relevant with clients.

I also had to start with the idea of reinvention in my mind. If I wasn’t thinking change, and the Committee wasn’t thinking of change, then the whole process would not be as fruitful.
There are also two types of reinvention.

Survival reinvention, which is introducing just enough change to get us through. The second type of reinvention is growth reinvention. When we actively seek better ways to do things, even in the good times.

And the most interesting thing is that on most occasions it is a combination of both. To only have survival strategies will not keep us alive and to be constantly changing will be wearing customers out.

I am currently in the throws of the first stages of reinvention – the thought process and starting to put a mixture of survival and growth strategies into the business. And there is still a long way to go but I am glad this process has been forced unto myself and the Committee.

Reinvention is simply a way of thinking. It is about wanting to create something better and doing it.

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Contact Details

Caroline Robinson
Director of Solum Wheatbelt Business Solutions

PO Box 309, Narembeen WA 6369

Phone: (08) 9880 8035
Mobile: 0403 225 900

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